What does SMS mean? Well, it stands for Short Message Service, and it is the most common form of text messaging used today. SMS is a text messaging service component of most telephone, Internet, and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text messages.
According to a study by the Cellular Telecommunications Industry Association, 93% of consumers considered SMS to be a more trusted communications environment. The data shows that consumers trust SMS more than emails, and are more willing to engage with text messages. Perhaps this is because of the technology’s long and established history of delivering short, concise, and important messages quickly.
Another study found that 54% of consumers would prefer to receive marketing promotions via text messages. However, only 11% of businesses questioned were currently sending them.
Users have a closer connection with text messages than emails because they feel it is more personal and instantly accessible. Not everyone has their work email on their phone, and not everyone checks personal emails on their device as soon as they come through. Text messages, however, elicit an instant response in many people and continue to be one of the most effective forms of marketing.
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